When to Rebrand Your Business: A Guide for Success
- Steven
- Jun 17, 2024
- 2 min read
Rebranding is seriously important for a company to remain relevant in an ever changing world. Look at these huge brands below that are iconic and yet knew they were needing to change things up around every 5-10 years to make sure it remained in the “cultural conversation”.
Brand VS Branding
Many people confuse these two terms very often when refering to a companies design needs. A brand is the emotional connection your audience/customers have to your company. Branding is the physical representation of how you get your audience/customers attention. Subtle but different.
Now that you understand the distinction between brand and branding, you can address the approach you take when deciding how to solve the problems you encounter based on your needs. How? One of the most difficult obsticals people face when trying to grow a business is understanding their actual problems and needs. Once you know the truth to those issues you have then you can develop a more successful approach to solving it.
Why Rebranding Works
Imagine yourself walking down the bread isle at you usual grocery store. You are about to grab your usual bread for your sandwiches and a knew bread bag grabs your attention. You look at the packaging without even realizing that you just affirmed their main objective… to catch your attention. Now that you’re looking at this bread in a well designed bag you notice that it has “Organic” and “Keto Friendly” highlighted in the design of it which reminds you of your weight lose goals for the year. Suddenly you just gave into the emotional connection to the product now that it is more relatable.
What you didn’t know what that that bread company has been around for over 20 years and just recently had a rebrand to make their products stand out but not stray far from the original designs so that previous customers can still notice it as well. THIS is what rebranding is supposed to do, however many people think it’s just a simple logo refresh or change.
The Branding Bundle
Your rebranding is more than just a logo. It’s the physical representation of your entire business or department. This means logos, icons, color palettes, fonts, brand guides, mockups, product design samples, patterns and sometimes much more.
Yes this can take a bit of time to iron out the details, but with a professional company that doesn’t want to just make a sale you will find a company that cares about the process and the outcome of the rebrand. This means people who ask LOTS of questions about your company and the culture of it. The desired direction of the company and it’s wanted clients/customers/audience.
Conclusion
When to rebrand your business? Honestly it’s up to you, however with some real professionals in your ring side corner and some real diving into the companies past, present and future you can find where things fall short for your brand.
We hope that these help to shape the start of your journey for whether your company needs to rebrand and why it can be beneficial. Mega Motus would love to help you in your journey.
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