Logo Design Tips to see if it’s outdated: 3 Ways to Evaluate
- Steven
- Jun 17, 2024
- 3 min read
how can someone tell if their logo is outdated? Another way to think about it, is how effective is my logo? Depending on who made your logo and when can really determine if your logo isn’t evergreen long lasting type of logo or if it was made by either an amateur or a trendy style that is now out of date.
Here’s Logo Design Tips to see if it’s outdated and 3 Ways to Evaluate.
Who created the logo?
Although you can find just about anybody to create artwork or logos or just about anything you would need for your business it is very tempting at times especially when you’re just starting out your budget funds are low Just find someone to do it either for free or for very cheap or a trade of goods. that’s not necessarily the worst thing and it can definitely come in handy, however, if you are wanting to stand out in a great way and have a logo that truly represents your brand, it is important to hire a team or person that will break down what you’re looking for as well as key things to have in your logo.
Also, depending on who made it, they might lean heavily on a certain style or trend that was popular, but doesn’t necessarily mean it was a great choice for future proofing your logo. Or maybe you just simply are starting a new company and you’re looking for your very first logo. There are many alternatives that can still result in an amazingly iconic logo to represent you and your company.
2. Is your logo versatile?
If you take a look at a lot of the biggest companies logos nine times out of 10 you will see that their logos are very simple with one or maybe two colors maximum. Why do they limit the logos colors? this is due to the logo being able to be used in many different formats, including digital and print. If you were looking to get T-shirts or stamps or even printed a newspaper will be limited depending on your budget. This is where professionals excel in logo creation.
What a professional thinks about a logo, they usually start with designing and only black and white. This makes it a much smoother and easier process as well as being able to produce many more mockups of the logos so you can see what is the potential for your brand iconic imaging. Once you have a logo picked out or at least the top view you can start to implement color palettes in order to see how it looks when given that opportunity.
3. Does your logo represent you well?
It might seem like a small question but simply put, are you happy with your logo now? if you are not, why would you have your beloved company that represents you and your reputation represented by a logo that is either lackluster or that you are not happy with? does the logo also incorporate symbols or iconic parts of your company?
When a professional is creating a logo, that usually write out a list of all of the words that represent your business as well as how you want people to perceive it and feel when they see it. This is for your logo to represent your business well.
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